About us
Freight Puzzle puts every freight rate in one place
A one-stop system for online sales of forwarding services — from rate procurement to quotation and booking.
Why we exist
Forwarders lose deals waiting on rates
Rates arrive as spreadsheets, PDFs and emails from dozens of carriers. Freight Puzzle collects them, keeps them current and turns them into a quote your customer can accept the same day.
One rate repository
Contract, spot and negotiated rates stored together, versioned and searchable.
Multimodal coverage
Ocean, air and inland lanes with surcharges, validity and routing handled for you.
Quotes you can trust
Margins, approvals and validity checks applied automatically before anything goes out.
Mission & vision
What drives Freight Puzzle
Our mission
To give every freight forwarder — from a two-person desk to a global network — instant, reliable access to their own rates, so they can answer a customer with a correct, profitable price in minutes rather than days.
Our vision
A freight industry where pricing is transparent and digital end to end: rates procured, managed, quoted and booked in one connected flow, with no spreadsheet left in the middle of a shipment.
Clarity first
Every charge, surcharge and validity date is visible — no hidden lines in a quote.
Speed as a habit
If a task takes a forwarder an hour today, we are not done until it takes a minute.
Your data, protected
Rates are commercially sensitive. Access is scoped, audited and never shared between customers.
Inside the platform
Live visibility over every lane, rate and quote
Rates, validity windows and quote activity sit on one screen, so your pricing desk always works from the same numbers as your sales team — no more chasing spreadsheets between inboxes.
How it works
From carrier contract to accepted quote, step by step
Six steps take a rate from the inbox to a customer booking. Most forwarders are live on their own data within a week.
- 1
Collect every rate
Upload carrier contracts, spot offers and NAC sheets in Excel, PDF or email. Freight Puzzle reads each format, extracts lanes, containers, surcharges and validity dates, and files them in a single repository — no re-typing.
- 2
Clean and standardise
Port codes, container types, currencies and charge names are normalised to one dictionary, so an FAK 40HC from two carriers can finally be compared line by line.
- 3
Keep rates current
Validity windows, GRI and PSS updates and amendments are tracked automatically. Expiring rates are flagged before they reach a customer quote.
- 4
Search and compare lanes
Search any origin–destination pair and see all valid options ranked by all-in cost, transit time and carrier, with the full charge breakdown behind every number.
- 5
Quote with the right margin
Apply your margin rules, approval limits and templates. A branded, accurate quotation is produced in seconds instead of hours of spreadsheet work.
- 6
Share, track and win
Send the quote through the customer portal, watch when it is opened and accepted, then follow the booking through track and trace — all inside one system.
Testimonials
What forwarders tell us
“We used to keep 40 rate sheets in a shared drive. Now every lane is searchable and our pricing desk answers customers the same morning.”
“Quotes that took two hours now take five minutes, and the margin rules stop juniors from underpricing a lane.”
“Contract uploads used to be a nightmare every quarter. Freight Puzzle reads the PDFs and we just review what it found.”
Leadership
The people behind Freight Puzzle
PERUMALSAMY BHUPATHI
Chief Executive Officer
Leads product and company direction, working closely with forwarders to turn messy rate sheets into clean, quotable data.
ANITHA SEKAR
Co-Founder
Runs operations and customer success, making sure every forwarder is live and quoting quickly after onboarding.
Where to find us
Registered office
Freight Puzzle14,15, Gopuinath, 4th St, Narayan Nagar, Injambakkam,Kanchipuram, Kancheepuram, Tamil Nadu, India, 600115help@freightpuzzle.appSee it on your own rates
Bring one carrier contract to the call and we will show you the quote it produces.