Brand & design
How to use the Freight Puzzle brand
For partners, press and anyone putting our name next to theirs. Nothing here is complicated — keep the logo legible and the tone plain.
Logo
The mark
Use the primary logo wherever contrast allows. Leave clear space of at least the logo's cap height on all sides.
Colour
Palette
Freight Puzzle Blue
Primary actions, links and accents
Ink
Headlines and body text
Surface
Section backgrounds and cards
Muted
Secondary text and captions
Typography
Type
Headline
Rates in one place. Quotes in minutes.
Body copy stays at a comfortable reading size with generous line height. Sentence case everywhere; we don't shout in headings.
Tone of voice
How we write
Plain, specific and useful. We describe what the software does, name the limits, and avoid words a pricing manager would never say out loud.
- Say the number, not 'industry-leading'
- Use freight vocabulary correctly or not at all
- Sentence case in headings and buttons
- Never claim a feature we haven't shipped
- Keep sentences short enough to read on a phone
- Credit customers by name only with permission
Need an asset we haven't published?
Ask us for vector logos, product screenshots or an approved boilerplate paragraph and we'll send them over.